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A Social CRM Formula for Business Growth
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View ArticleThe Premise Behind Social CRM
FACT #1 – Social Technology has disrupted how people communicate all over the world. It’s been used to ignite revolutions in Libya. Parents use it to evaluate safety features of children’s products...
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A Really Bad CRM Design. And two good ones.
What is a bad CRM Design? Watch this video to find out. Once and done. This is often the approach to CRM for many organizations. It takes a huge amount of energy to implement CRM in an organization....
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Giving CRM a CX Makeover: Part 1
In this first post in the series, Giving CRM a CX Makeover, we discuss CRM from the perspective of the Customer Experience (CX). We also highlight the compelling business justification for pursuing a...
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What Would You Do to Change This Customer’s Experience?
What Would You Do to Change This Customer’s Experience? Every year for sixteen years, a group of avid snow skiers makes an annual trip together. This is their big annual bash. It’s important to...
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Why Google Might Acquire Salesforce
Why Google Might Acquire Salesforce A colleague forwarded this in response to an article discussing the possibility that the undisputed leader in CRM software, Salesforce.com, Inc. may be acquired....
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